Friday, October 21, 2011

Miss College Event Planner

Last semester and this semester, I have bad the privilege of being on the events board for the College of Business and Communication. Every semester, we plan a summit for the students in the college to attend and hear from working professionals in their desired field. I can still remember the first summit I attended. I learned so much and every semester the event helps me define my career even more. (There is something to say about empathy, to me. It means a lot.)

Last semester, I got to host the keynote speaker, Robert Whitman, the CEO of FranklinCovey. It was REMARKABLE! The whole day I kept pinching myself. Within the first 10 minutes of meeting him, he offered to set me up with a job at one of the Wynn hotels (that he a partial owner of) as an event planner! It was incredible. Throughout the day, he soaked up his time with the students. He is such a humble man.

I ended up being invited to reminisce with him and his Harvard buddy and BYU-Idaho's president, Kim B. Clark.That was unforgettable.

He spoke a university forum in the afternoon and shed some words of wisdom about success. He based it off the principles below-

It was so inspirational and I reflect upon these principles almost weekly.

This semester, I get to host Curtis Peterson, who is the Planning Analyst for the Idaho and North America Central Areas of The Church of Jesus Christ of Latter-day Saints. The event is next week and I can't wait to meet him and the other speakers.

Check out who is coming this semester.



Photobucket

Monday, October 17, 2011

Miss Digital This or That?

The Internet is becoming the town square for the global village of tomorrow.
-Bill Gates 

Just because we have it, does it mean everything has to go digital? Does this have to go digital or does that go digital? How decides?


We have a newspaper publication on campus called, The Scroll. Check it out. Honestly, I don't read it much because I don't have time in between classes to actually read. But, the articles aren't awful and occasionally controversial among the student body. (You know us opinionated educated folk. We always have our 2 cents to throw in.)

The question was posed recently if it should go fully digital and expire the print version. My original reaction was, no. There is something to be said about the nostalgia of holding a newspaper in hand. But, as I thought about it more, I thought objectively and about our future. Is internet really going to be the "global village of tomorrow"?

I am not sure what The Scroll is going to do but if they do change, here are my suggestions for going digital:

  • Start campaigning early in a creative way
  • Improve the current site and purchase the domain name, "www.thescroll.com"
  • Use more multi-media
  • Receive feedback for leverage

What do you think? Does every publication need to go digital to be useful and effective for all users?

Photobucket

Thursday, October 13, 2011

Miss Messaging

Admit it. We are all judgmental. What makes us judgmental? I believe it is messaging.

What is messaging? Well, in common jargon, messaging can be anything from a text message to a Facebook message to a tweet. In interpersonal jargon, messaging can be anything from how you fold your arms to the tone of your voice to the color of your socks. And, in marketing jargon, messaging is knowing your audience and conveying an idea, opinion or product in a way they understand. 

How can you make your message effective? Well. It isn't as easy as putting a minimum wage employee into a banana costume and having him hold up a "Buy One J****, Get One Free!" sign. (Let's keep this objective.) Messaging takes a few keep principles:
  • Research
  • Time
  • Experience
  • Asking a lot of questions
  • Making assumptions and drawing conclusions
One of the best things I learned in my marketing classes is "You find out what consumers want and then you make the products. You don't make the products and try to market it to the consumer." In innovative times such as today, before we start a small business, invest in a big company or participate in a non-profit organization, we should all consider this statement.

What are some useless products you have seen? What kind of messaging have they done to promote their product, business or service?

Here are a few that I have seen:

Photobucket

Wednesday, August 31, 2011

Mrs. Tips are for free, today.

A few months ago, a representative from a group on campus came to me and asked me for some advice on planning events? Me? Really? Okay, fine. (Blush)

When it comes to people asking me adivce of certain things (event planning, cooking, careers, friendship, style, etc) I LOVE it.
That is kind of a secret, but, I thought I would let it out.

I believe you can apply this list to any event you are planning. From birthday parties to concerts to dinner parties or even work gatherings. For some random reason, I thought about it today, and felt like I should share it. (I think it's because I have been helping plan a BBQ for work that we have today.)


Here is what I gave her. Enjoy!
Photobucket

Anything else you would add? Let me know. I am curious what you think.

Photobucket

Friday, August 19, 2011

Mrs. Magazine

What have I been up to lately? A lot of coordinating.

Over the past few weeks, I have been making sure that the Fall 2011 BYU-Idaho Alumni Magazine gets published on time. This year, we are publishing the whole issue online (which makes it a lot easier). As the project coordinator, I set all the deadlines and proposed it to: web, design, photo, video and copywriting. Since then, I have been helping everyone stay on task and help them hit their deadlines.

In between, I have been managing BYU-Idaho's first institutional brochure (all universities have a piece like this), a 'mall' map for the student union building, the first official Legacy Hall (all universities have a piece like this as well), helping with the new website and other small production projects. Whew.

This week I really invested myself in the magazine. I conducted a meeting yesterday and had a power-point with each feature or section of the magazine on a slide. We went over what has been done and what other assignments need to be done. After the meeting, I ended up making a  looooong do to list. Esh. So, it's been a busy week but really good. I have had some monumental opportunities and events that will hopefully pay off soon.

Anyway- currently, I am clocked out, auto-reply email is turned on and I am packing for our vacation to sunny AZ...Can't wait!


Photobucket


Monday, August 8, 2011

Mrs. Scared to Death

Hi, All. I'm back.

Semester is done and here are the results...
Photobucket

Not bad. It got me a partial academic scholarship (never thought I would say that) in addition to my full-ride leadership scholarship that I have again for next semester.

I'm pretty happy with the results-all things considered. Being a newlywed, taking 17 credits, working 20 hours and then being director over an events program (volunteer)...it got crazy. In fact, Nephi and I almost cried driving out of town on our first vacation. We were so happy, relieved and had some legitimate bagagge and angst against this semester. The hard part for me, personally, was that I had so many classes to work on, it was hard for me to just enjoy one. I gave about equal amount to each class, in the end, but didn't fancy one over the other. I did learn a lot and felt immense growth and more drive towards graduating and starting a 'real job'.

This is where the real tears come in...

No more excuses, it's time to start applying for my first 'real job' post graduation. My emotions race daily with the thought of what is going to happen in December when I graduate.

Am I going to be one of those graduates who has a job lined up and walks into the office first Monday after graduation? Am I going to be one of those graduates that wakes up the day after graduation, grabs the classifieds and starts applying? Or, am I going to be one of those graduates that is going to start applying early, to 15 + places, get 2 interviews and have nothing to show for it except 15 different cover letters?

I fear all 3, especially option 3.

Ambiguity in life plans has never been my strong suit. I am working on it but I do have a strong belief in a system that has worked for me in the past - work your butt off, pray, be good, follow-up and be yourself and things will work out. This theory has proven to work, however, I am still scared to death...

This is where I am at. Thinking every waking hour about where I will be in 5 months. How I will support my husband. How I will feel accomplished. How I will stayed motivated when pushed down. How I will hold back all the tears.

I don't know, but I am willing to find out and prove my theory, right.

Wish me l u c k. (And let me know if you hear of any job openings in eastern Idaho)


Photobucket

Thursday, August 4, 2011

Mrs. New Job. Well, kind of.

Since January, I have been working for University Communications as a project manager. It's been such an incredible experience that it is hard to explain. I have grown so much! Job, after job, I always think I can't learn more than I did in the past job or internship-but I always do!

Some of the principles that I have learned is:
*The client is not always right, you just need to make them feel that way.

-I know immediately, all your heads turn to your neighbor and scoff, “Psh, PR. A whole bunch of spinning is what she is doing.” My response would be, yes and no. Yes, this job is PR and no we do not spin the truth –we just give the client a new perspective.

*I am a student, but I am powerful.

-For example, as an intern, there were many moments where I felt like I was treated like a 'intern'. I had to prove myself over and over again and in the end, I felt like I still struggled to win them over. Here, I feel like my work is worth something and with every project I do well, I gain more respect, trust and stewardship. I love that feeling.

*The mission of the University is to serve the students.

-Each project I work on, in a roundabout, is always for the students. Your now nudging your neighbor thinking, “Duh, you work at a university.” Bust seriously. All my clients are sincere about helping the students understand the message they are trying to convey. It’s not about power or position. It's about people.

*My peers are amazing.

-I work with a team of graphic designers and web programmers, all students, all amazing. They shock me with their talents, daily. I have learned so much from them, not just about design principles, but about talent and expressing your talents. I want to be like them when I grow up.


Those are just a few of the many principles that I have learned here at University Communications. This job really was a miracle and I feel good and fulfilled in this position.

Now, along to my ‘new job, well, kinda’ scenario. My supervisor, I guess you could call her, was the Project Coordinator for University Communications. Instead of her just managing print, she does web, video and photo as well. She has a student project manager in each area that she works with but mostly she manages the bigger projects and the face-time. Fortunately, we worked in the same office and became great friends. She is a great example to me and I loved working with her. Recently, she was offered a new position on campus and she felt it was time for a change in her life and switched departments at the end of July.


With her leaving, there was an obvious vacancy that couldn’t be filled immediately. The job posting just closed and they are currently seeking a new employee. So, how have we been surviving? Me. Ahem, humbly. I am now in her position. And since school is out for the break, I am also the photo coordinator and the web coordinator. A doozy, eh? Nah. It’s been great.

I attend meetings with the director of University Communications, weekly, as well as manage projects in web, print, photo and video. I meet with the managers of each of those departments weekly as well and make sure they are all on top of things. Yes—it’s weird giving assignments and deadlines to men quite superior to me in age, status and pay grade (especially pay grade). But, they are all WONDERFUL to work with. They only enable me to be better. The other day during my meeting with the director he said that he doesn’t look at me as a student, but as a full-time working professional that is to represent University Communications. Wow—that was nice to hear.

Although I will only be in this position a few more weeks, I again, see it as such a miracle. Again, I have learned and grown so much. I hope this trial period is preparing me for something greater in my life. I know, wherever I apply and work [post graduation] I will be prepared because of the experience I have had here.


There is my new job summary and a small tribute to University Communications. Thanking you.



Photobucket
Related Posts Plugin for WordPress, Blogger...