Miss Brand Recognition

Currently, we are coming out with a new product line and are in need of a name for the line. Seems simple enough, right?

Nope.

As we were brainstorming, people were making suggestions and my mind would wander with each suggestion thinking, "How can I sell that?" "I think I've heard that name before?" "What color/font would we use?" And the ultimate question,

"How does that align with our brand?"

After our meeting this morning, I found this video on Pinterest and I couldn't resist in sharing it with the office. Hopefully it will help us all (and maybe you) consider our brand recognition at all times.

Enjoy.