Miss Singing In the Rain

This morning we met with Allied Signs to discuss the banners for the KSL Book Festival and right as we pulled back into the parking garage it started pouring! We went into The Plaza Hotel, on South Temple, and asked if they had bags we could put over our heads. (See image on right) then we ran out the doors right in time to be in the 'eye of the storm.' We ran outside and had to cross two crosswalks and we were laughing so hard we could hardly breathe and we looked so ridiculous! We got to the office and the rest of the day proceeded with comments about how we should have grabbed one of the 20 complementary umbrellas that Deseret Book has at the front doors. We're thinkers...I was dry around 3 O' clock but my feet are still a little cold. :)

I felt like the HUGEST weight was lifted off my shoulders today after we met with Allied. Figuring out the signage has been so much harder than expected. I am really glad that I have got to head it up because it has taught me a lot of skills. I found the designer, printed up maps, formed excel documents, met with the sign company a few times, corresponded with the event specialist concerning placement and the policies at the U and have spent a lot of hours re-configuring and thinking outside of the box.

We also have been working on what we are going to do for our Shadow Mountain booth at the event. We decided on bookmarks that kids can color and then we were going to laminate them afterward. I have been searching for a cheap laminator that would meet the needs in our about $200 budget. I have been searching and making phone calls and discovered a good link and also suggested that we make stickers. I had the designer make a draft and they look great so we are doing stickers now too! I got a bid that was about half the price of the normal cost and it is being shipped to us now. We went out and got all of the other materials as well and we only spent $225. Pretty good :)

Principle #1: Thinking in marketing involves a lot of strategy and analytical thinking. I feel like you always have to know the worst and best case scenario. For example, with the signage we wanted to make sure to secure the fonts and logos and even placement of the date so we can use these in future years.